GetCarli connects Claude (by Anthropic) to your Meta Business account via the Model Context Protocol (MCP) with full access to Facebook and Instagram campaigns. Manage Meta Ads (formerly Facebook Ads) campaigns, ad sets, and creatives in natural language — with human-in-the-loop approval-based execution for every change.
Activate, pause, and monitor CBO campaigns. Adjust daily budgets, analyze spend by ad set, detect overlap between campaigns. Ask: "Which of our campaigns have ROAS below 1.5?"
Pause underperforming ad sets, adjust ABO budgets per ad set, analyze targeting and audience overlap, identify duplicate audiences across campaigns.
List all ads per ad set, pause low-CTR or high-CPC creatives, review spend allocation across ad variations, compare creative performance metrics.
Pull spend, revenue, ROAS, CPM, CTR, and conversion metrics at campaign, ad set, and ad level. Compare date ranges instantly using real Shopify order data.
"Show me all active campaigns with ROAS and spend from the last 14 days. Sort by ROAS ascending."
"Pause all ad sets in Campaign X with CTR below 0.5%. Show me which ones youre pausing."
"Increase the daily budget on Campaign Y to 120 EUR. Im seeing good ROAS."
Claude lists actions. You confirm each one. Done. Updated metrics shown.
Every change to your Meta Ads account requires your explicit confirmation. Claude reads campaign data, performance metrics, and audience insights freely. But before pausing an ad, adjusting a budget, or making any write operation, Claude asks for your approval. You see the proposed action, confirm it, and Claude executes it.
GetCarli's Meta Ads AI Copilot connects Claude to your Meta Business account via MCP. Claude analyzes your Facebook and Instagram campaigns, suggests optimizations, and executes changes (pause ads, adjust budgets, detect overlap) with your explicit approval.
You describe what you want ("Increase Campaign A budget to 150 EUR"). Claude proposes the change with current ROAS and spend. You confirm. Claude updates the budget and shows you the new configuration.
Yes. GetCarli handles both. For CBO (Campaign Budget Optimization), budget is set at campaign level. For ABO (Ad Set Budget Optimization), budget is managed per ad set. Claude understands both models.
Yes. Claude can list audiences across your ad sets and campaigns, identify overlapping audiences (same age, interest, location), and suggest consolidation to reduce wasted spend.
Claude can work with accounts using automated rules and CBO budget allocation. It reads performance to suggest manual optimizations, but won't override Meta's dynamic budget features.
Carli monitors CTR trends, frequency curves, and CPA development across your Meta Ads campaigns using Claude via the Model Context Protocol (MCP). When a creative shows declining engagement over 3+ days while spend remains active, Carli flags potential ad fatigue with Andromeda 2026 signals and suggests creative refreshes or audience adjustments — before wasted spend impacts your ROAS.
Yes, Carli enables Claude to build custom audiences for Meta Ads using your Shopify purchase data, product affinity signals, and ad engagement metrics. Claude can create lookalike audiences from your top customers, segment by product category or revenue tier, and suggest audience exclusions to reduce overlap. All audience creation requires your approval via the confirm-pattern.
Carli gives Claude real-time access to creative-level performance metrics across all your Meta Ads campaigns via MCP. Claude compares CTR, CPA, and ROAS across ad variations within each ad set, identifies winning and losing creatives, and recommends pausing underperformers. It also tracks creative age and frequency to proactively suggest A/B test refreshes before fatigue sets in.
Creative fatigue describes the state where an ad creative loses effectiveness through repeated delivery to the same audience — visible through declining CTR, rising CPA, and increasing frequency. In 2026, fatigue becomes subtler: conversion efficiency drops while CTR remains stable (Meta Andromeda 2026). Carli analyzes each creative's CTR trend, frequency curve, and CPA development, providing specific recommendations: refresh urgency, A/B test suggestions, and optimal pause timing.
Ad fatigue shows through rising frequency, declining CTR, and increasing CPA. In 2026, signals are subtler: conversion efficiency drops while CTR stays stable. Carli monitors these metrics automatically and sends alerts with refresh urgency before performance drops.
AI audience segmentation uses purchase data, product affinity, and ad engagement signals to create high-value segments automatically. Carli combines Shopify order data with Meta Ads audience insights to build segments from top products, revenue patterns, and catalog signals.
Carli is an AI-powered Meta Ads copilot built on Claude (by Anthropic) and the Model Context Protocol (MCP). It analyzes ad performance across campaigns, detects creative fatigue using Andromeda 2026 signals, and suggests optimizations — all with human approval before execution. Unlike auto-bidding tools, Carli keeps you in control.
Carli monitors CTR trends, frequency, and engagement signals across your Meta Ads campaigns. When creative performance declines over 3+ days while spend remains active, Carli flags potential fatigue and suggests creative refreshes or audience adjustments. This proactive detection prevents wasted ad spend before it impacts ROAS.