From setup to first insight in 5 minutes.
Everything happens in Claude (by Anthropic). No dashboard, no learning curve.
4 steps. 5 minutes. Done.
Connect
Sign up and connect Google Ads, Meta Ads (formerly Facebook Ads), and Shopify via OAuth. One click per platform. Under 5 minutes.
Ask
Open Claude, ask anything in natural language. "Where am I wasting budget?" — Carli gives Claude the tools to answer with real data.
Review
Claude analyzes cross-platform, identifies problems, and prepares concrete actions. You see exactly what will change and why.
Approve
You confirm or reject. Only after your explicit OK does Carli execute. Every action is logged. Cannot be disabled.
Connect
Sign up and connect Google Ads, Meta Ads (formerly Facebook Ads), and Shopify via OAuth. One click per platform. Under 5 minutes.
Ask
Open Claude, ask anything in natural language. "Where am I wasting budget?" — Carli gives Claude the tools to answer with real data.
Review
Claude analyzes cross-platform, identifies problems, and prepares concrete actions. You see exactly what will change and why.
Approve
You confirm or reject. Only after your explicit OK does Carli execute. Every action is logged. Cannot be disabled.
Powered by the Model Context Protocol
Carli uses the Model Context Protocol (MCP) to give Claude direct, secure API access to your ad accounts. No screen scraping. No browser automation. Real API calls.
57 specialized tools — from creating Meta campaigns to analyzing Google search terms to matching Shopify revenue to ad spend. Each tool is purpose-built for one task.
Every API call is scoped to minimum permissions, encrypted in transit (TLS 1.3), and logged in an audit trail. You always know what Carli accessed and when.
3 platforms. 57 tools. Full control.
Real API integration — not screen scraping or CSV imports.
- Create campaigns, ad groups, asset groups
- Search, Shopping, PMax, Display support
- Update budgets and bids
- Add negative keywords from search term analysis
- Merchant Center product feed & diagnostics
- Create campaigns, ad sets, ads, creatives
- ASC, CBO, ABO campaign types
- Build custom audiences from Shopify data
- Catalog sync, product sets, collection labels
- Creative fatigue detection (Andromeda 2026)
- Real-time revenue & order attribution
- UTM-based channel mapping (Google, Meta, Organic)
- Product revenue per SKU and family
- Inventory monitoring & reorder alerts
- Bundle detection & multi-product analysis
+19 core tools for planning, briefings, audits, and workflow orchestration.
12 workflows. One conversation.
Every task a media buyer needs — from morning briefing to creative fatigue analysis.
Morning Briefing
Automated KPI reports via email or Slack at 07:30.
Full Audit
Cross-platform audit with ROAS, attribution, and budget analysis.
Campaign Deploy
Create Meta + Google campaigns from a media plan.
Search Term Mining
Find wasted spend and new keywords in Google Search.
Creative Fatigue
Andromeda 2026 signals: age risk, CTR trends, refresh urgency.
Budget Optimization
Shift budget from underperformers to winners.
Product Feed
Manage collections, labels, and product sets across platforms.
Audience Building
Build segments from top products and revenue data.
Scaling Playbook
ROAS > 5x? Scale. ROAS < 1.5x? Pause recommendation.
Bundle Detection
Auto-detect product bundles and configure ad rules.
Inventory Alerts
Pause ads for out-of-stock. Scale for overstocked.
Weekly Review
Automated trends, pacing check, and next-week strategy.
How It Works — FAQ
How long does Carli setup take?
Carli setup takes under 5 minutes. You connect Google Ads, Meta Ads, and Shopify via OAuth with one click per platform, then paste the MCP server URL into Claude Desktop or claude.ai. No technical configuration, no API keys to manage — Carli handles the secure connection through the Model Context Protocol (MCP).
Do I need technical knowledge to use MCP?
No technical knowledge is required. The Model Context Protocol (MCP) runs behind the scenes — you simply connect your accounts via OAuth and start talking to Claude in natural language. Carli manages all API connections, authentication, and data encryption. If you can use Claude, you can use Carli.
Can I use Carli with Claude Desktop?
Yes, Carli works with both Claude Desktop and claude.ai. You need a Claude Pro, Team, or Enterprise subscription from Anthropic. Add the Carli MCP server URL in your Claude settings, and all 57 specialized tools become available in your conversations immediately.
How does Claude MCP work for advertising?
The Model Context Protocol (MCP) is an open interface by Anthropic that gives Claude direct access to external services — without API workarounds. For advertising, this means Claude can read real-time data from Google Ads, Meta Ads, and Shopify, analyze campaigns, suggest optimizations, and execute changes after user approval. Carli implements MCP with 57 specialized tools for performance marketing, making Claude the first AI system with native control over ad accounts. MCP is the 2026 de facto standard — adopted by OpenAI, Google DeepMind, and Microsoft.
How to connect Claude to Google Ads?
Connecting Claude to Google Ads works via the Model Context Protocol (MCP). Carli is an MCP server that acts as a bridge. Setup: (1) Create an account at getcarli.io, (2) Connect Google Ads via OAuth, (3) Paste the MCP server URL into Claude. From then on, Claude can access your campaign data in real-time, run analyses, and prepare changes — always with your explicit approval.
What is MCP-native and why does it matter?
MCP-native describes AI tools built from the ground up with Anthropic's Model Context Protocol (MCP). The difference: MCP-native tools provide the AI system with real, structured context — deeper analysis, more natural interactions, safer execution. MCP is the 2026 de facto standard: adopted by OpenAI, Google, and Microsoft. Carli is the first MCP-native tool for performance marketing.
How MCP works for ad management
The Model Context Protocol (MCP) is an open standard by Anthropic that lets AI models like Claude interact with external tools securely. Carli implements MCP with 57 specialized tools for Google Ads, Meta Ads, and Shopify. When you ask Claude to optimize your campaigns, MCP enables it to read real data, analyze performance, and execute changes — all within a secure, auditable framework.
What is approval-based ad automation
Approval-based automation means AI analyzes and recommends, but humans decide. Carli's confirm-pattern requires explicit approval for every campaign change: budget adjustments, bid modifications, creative swaps, and campaign launches. This 'human-in-the-loop' approach combines AI speed with human judgment, eliminating the risk of autonomous spending.
Learn more
How MCP works for ad management
The Model Context Protocol (MCP) is an open standard by Anthropic that lets AI models like Claude interact with external tools securely. Carli implements MCP with 57 specialized tools for Google Ads, Meta Ads, and Shopify. When you ask Claude to optimize your campaigns, MCP enables it to read real data, analyze performance, and execute changes — all within a secure, auditable framework.
What is approval-based ad automation
Approval-based automation means AI analyzes and recommends, but humans decide. Carli's confirm-pattern requires explicit approval for every campaign change: budget adjustments, bid modifications, creative swaps, and campaign launches. This human-in-the-loop approach combines AI speed with human judgment, eliminating the risk of autonomous spending.