Question 1

What is Carli?

Accepted Answer

Carli connects your Shopify store with Google Ads and Meta Ads (formerly Facebook Ads) inside Claude (by Anthropic). It analyzes campaign performance, reconciles it with real Shopify revenue, sends daily KPI briefings, alerts you to anomalies, and prepares concrete optimizations—which only execute after your explicit approval.

Question 2

How does the connection work?

Accepted Answer

Setup takes about 5 minutes: sign up on getcarli.io, connect your platforms via OAuth (one click per platform), copy the Model Context Protocol (MCP) URL into Claude. You can run your first audit immediately.

Question 3

What data do you access?

Accepted Answer

Carli accesses read-only data from Google Ads (campaigns, keywords, performance), Meta Ads (campaigns, ad sets, performance), and Shopify (orders, revenue, products, inventory). All credentials are AES-256-GCM encrypted.

Question 4

Is my data safe?

Accepted Answer

Yes. All data is encrypted end-to-end with AES-256-GCM, hosted in Frankfurt on EU infrastructure. We never store sensitive credentials and follow SOC 2 compliance standards.

Question 5

What does "approval-based" mean?

Accepted Answer

Every write operation—pausing a campaign, changing a budget, adding a keyword—requires your explicit approval. Carli shows you a preview of the change and only executes after you confirm. This mode cannot be disabled.

Question 6

How does the morning briefing work?

Accepted Answer

Every day at 07:30 CET you automatically receive a KPI briefing via email or Slack. It includes Shopify revenue, ad spend, blended ROAS, channel attribution, and your top campaigns. No login required.

Question 7

What platforms are supported?

Accepted Answer

Google Ads (Search, Shopping, PMax, Display), Meta Ads (Campaigns, Ad Sets, Ads), and Shopify. All three are included in every plan.

Question 8

What does Carli Pro include?

Accepted Answer

Carli Pro at 199€/month includes everything: Google Ads + Meta Ads + Shopify integration, daily briefings, KPI alerts, unlimited audits, approval-based execution, and priority onboarding support.

Question 9

Can I cancel anytime?

Accepted Answer

Yes. No contracts, no lock-in. You can cancel your subscription anytime and retain access until the end of your billing cycle.

Question 10

How much does Carli cost?

Accepted Answer

Carli Pro is 199€/month. One plan with all features included. No contracts, cancel anytime.

Question 11

Is there an enterprise plan?

Accepted Answer

Yes. Starting mid-April, enterprise plans from 799€/month include multi-account management, team seats with role-based access, custom SLA, and dedicated support. Contact us for early access.

Question 12

How is Carli different from other tools?

Accepted Answer

Carli is the only approval-based optimization engine native to Claude. It unifies Google Ads, Meta Ads, and Shopify in one operating layer, reconciles ad spend with real revenue, and executes changes only after your explicit sign-off.

Frequently Asked Questions