Changelog

Carli now has 57 native MCP tools covering Google Ads, Meta Ads, Shopify, and Google Merchant Center.

• •10 Meta Ads write tools (create campaigns, ad sets, ads, creatives, audiences)
• •6 Google Ads write tools (campaigns, ad groups, asset groups, search ads)
• •5 Google Ads read tools (campaigns, ad groups, ads, search terms, insights)
• •5 Meta Ads read tools (campaigns, ad sets, ads, catalogs, account info)
• •12 catalog management tools (collections, labels, product sets, health checks)
• •3 deep-dive tools (campaign ads, ad fatigue, product revenue)
• •Google Merchant Center integration (products, diagnostics)
• •Full system instructions embedded in MCP server v2.0

Complete brand refresh — new logo, new colors, new positioning as "Claude kennt jetzt deine Ad-Accounts".

• •J.2 Signature Glow Triple-C logo (Coral → Amber → Lime)
• •New landing page with animated chat demo
• •Single pricing: Carli Pro €199/month, all features included
• •Homepage rewrite with 12 workflow capabilities
• •Bilingual DE/EN with consistent messaging

Real Shopify data flowing into Carli — orders, line items, UTM-based channel attribution.

• •344 orders + 1,404 line items synced from Shopify
• •UTM-based channel attribution (Google, Meta, Organic, Direct)
• •Campaign mapping with auto-discovery
• •Bundle detection for multi-product orders
• •Revenue per SKU and product family tracking

Every write action requires explicit user confirmation. Core design principle, not optional.

• •Prepare → Preview → Approve → Execute workflow
• •Before/after comparison for budget changes
• •Full audit trail in audit_logs table
• •Batch preparation for multiple actions
• •Cannot be disabled — by design

Plan campaigns and assign creative slots across platforms from a single conversation.

• •Monthly revenue target → campaign budget allocation
• •Meta/Google budget split configuration
• •Creative slot generation per campaign
• •60 creative slots across 4 media plans
• •Campaign ID mapping for deployment tracking

Secure OAuth 2.0 flow for connecting Claude to your Carli account.

• •OAuth 2.0 with PKCE for Claude Desktop & claude.ai
• •Scoped access tokens (read, write, audit)
• •Automatic token rotation (1h access, 30d refresh)
• •9 registered OAuth clients
• •Per-tenant data isolation with RLS

Automated daily sync from all platforms with morning briefing delivery via email.

• •Daily data sync from Google Ads, Meta Ads, and Shopify
• •Morning briefing email at 07:30 with revenue, ROAS, spend
• •Configurable recipients and schedule
• •HTML email template with cross-platform summary

Automatic alerts when ROAS drops below threshold or spend anomalies are detected.

• •Custom ROAS thresholds per campaign
• •Spend anomaly detection
• •Email alerts for critical metric drops
• •Configurable alert sensitivity

Multi-member team support with role-based access control.

• •Owner, Admin, and Member roles
• •Email invite flow with 7-day token expiry
• •Team management UI in Settings
• •Shared connected accounts across team members
• •Plan-based member limits

Homepage dashboard with real-time revenue, ROAS, and campaign performance.

• •Yesterday KPI cards: revenue, ROAS, spend, orders
• •Campaign performance table with sorting and filters
• •Proactive alert banners for ROAS crashes and creative fatigue
• •CSV export for performance and campaign data
• •Audit history timeline for all MCP tool executions